Privacy Policy | RuggedRent Machinery LTD

Who We Are

This Privacy Policy applies to RUGGEDRENT MACHINERY LTD, a private limited company registered in England and Wales under company number 17364723. Our registered office is at 81 Weakland Crescent, Sheffield, England, S12 4PF.

We operate the website at ruggedrentmachinery.co.uk. You can contact us regarding privacy matters by email at [email protected].

What Data We Collect

We may collect personal data when you interact with this website or submit a rental enquiry. This data includes:

Your name
Your email address
Your phone number (if voluntarily provided)
Your company or organisation name (if voluntarily provided)
Buyer type, project type and equipment category information submitted through the rental enquiry form
Site or project location details submitted voluntarily
Rental duration, access notes and site condition information submitted voluntarily
Any other information you choose to include in a rental enquiry or contact message

We do not collect payment data, financial information or sensitive personal data through this website.

How We Use Your Data

We use the personal data you submit for the following purposes:

To respond to your machinery and equipment rental enquiry
To discuss your equipment category, project type and hire requirements
To follow up on rental enquiries where relevant
To maintain records of rental enquiry communications
To comply with legal obligations where applicable

We do not use your data for automated decision-making or profiling.

Lawful Basis for Processing

We process personal data submitted through rental enquiry forms and contact messages on the basis of your consent — provided when you submit the contact form and tick the consent checkbox. You may withdraw your consent at any time by contacting us at [email protected].

Where we process data in relation to our own legitimate business interests — such as maintaining records of rental enquiry communications — we rely on the lawful basis of legitimate interests, provided those interests are not overridden by your rights and freedoms.

Cookies and Analytics

This website uses essential cookies only for basic website functionality. We do not currently use tracking cookies, advertising cookies or third-party analytics tools that collect identifiable visitor data. Please see our Cookie Policy for further detail.

Data Retention

We retain personal data submitted through rental enquiries for as long as necessary to fulfil the purpose for which it was collected — typically to respond to the enquiry and follow up as relevant — and for any subsequent legal compliance period applicable. Once data is no longer required, it is securely deleted or anonymised.

Data Sharing

We do not sell, trade or otherwise transfer your personal data to third parties. We may share data with trusted service providers who assist in operating this website or processing enquiries, subject to appropriate data processing agreements and confidentiality obligations.

We may disclose personal data where required by law, court order, or governmental authority.

Your Rights Under UK GDPR

Under UK GDPR, you have the following rights:

Right of access — you may request a copy of the personal data we hold about you.
Right to rectification — you may request correction of inaccurate data.
Right to erasure — you may request deletion of your personal data in certain circumstances.
Right to restriction — you may request that we restrict processing of your data in certain circumstances.
Right to data portability — you may request transfer of your data in a structured, machine-readable format where applicable.
Right to object — you may object to processing based on legitimate interests.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receiving your request.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We recommend reviewing the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page. Where changes are significant, we will take reasonable steps to inform you. The date shown at the top of this policy reflects when it was last updated.

Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at [email protected].